too long; don’t listen

E72 How to do product marketing at Clay

Tanvi Reddy is a Product Marketing Manager at Clay, the AI-powered GTM platform redefining how sales and marketing teams do data enrichment and outreach. At Clay, she's at the intersection of product and go-to-market — translating what the platform can do into messaging that lands with practitioners.
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E71 How to do product marketing at Peloton

Shriya went from marketing TikTok's launch in India to leading go-to-market at Peloton and she has some strong opinions about what product marketing actually is. In this episode, she breaks down how she launched Strength Plus, why most PMMs think about launch all wrong, and the one mindset shift that separates good PMMs from great ones: your users are never the problem.
 
 
 
 
 
 

E70 How to nail product marketing at Shopify

Meet Xuya, PMM at Shopify. in this episode she tells us about her journey from growth marketing to product marketing.

E69 Figuring out career shifts

In this episode, I speak with Hope Chauland, a product marketer and career coach, to discuss her unconventional career journey from drama and entrepreneurship to cybersecurity at Microsoft. 
Hope shares insights on the differences between product and general marketing, strategies for career transitions, and the value of leveraging unique experiences. She emphasizes creative job applications, networking, and resilience in the face of setbacks. The conversation also explores Hope’s move into coaching, her passion for mentoring, and practical advice for standing out and building confidence in today’s competitive job market.
More about Hope:Her website: https://www.pmmcareer.coach/ Free Discovery Call: https://calendly.com/hopechauland/free-mentor-discovery-call?month=2025-10 Free workshops: https://www.pmmcareer.coach/workshop-registration Her LinkedIn: https://www.linkedin.com/in/hope-chauland/

E68 From business analyst to healthtech founder

Meet Karol, COO and co-founder of Healthnix, a healthtech startup. In this episode, we talk about his journey quitting a 9-5 job from Amazon in London, to starting a thrilling entrepreneurial journey, expanding a solution in the U.S.
 
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Introduction and Karol’s Background (00:00:09)
Educational Journey and Early Career Choices (00:02:25)
Amazon Experience and Realization (00:03:47)
Making the Leap from Corporate to Entrepreneurship (00:07:01)
Personal Development and Life Book Program (00:08:55)
The Role of Structure and Supportive Friendships (00:12:40)
Founding Healthnix and Personal Motivation (00:13:50)
The Co-Founder Invitation and Career Alignment (00:15:39)
Luck, Serendipity, and Intentionality in Founding (00:17:06)
Healthnix: Mission and Solution (00:18:12)
Market Expansion and US Focus (00:22:31)
Vision for Healthnix (00:24:46)
Advice for Aspiring Entrepreneurs (00:26:46)

E67 How to launch a book that sells

In this episode, Gabrielle, a UK-based product marketer at the Association for Project Management (APM), shares her journey from general and event marketing in Shoreditch, London, to specializing in product marketing. 
She discusses the importance of setting boundaries, leveraging SEO and digital marketing skills, and collaborating across teams. Gabrielle highlights a successful book launch, “Neuroscience for Project Success,” detailing her strategic approach and use of search data. 
The episode offers practical insights on transitioning roles, measuring success, and the value of cross-functional teamwork in product marketing.

E66 What Coldplay Can Teach You About Marketing

In this episode of Too Long Don’t Listen, I break down how Coldplay turned Mylo Xyloto into a full-blown marketing masterclass. From world-building and emotional storytelling to immersive live experiences and co-creation with fans, this isn’t just about music, it’s about branding brilliance.

E65 Live PMM Talk in Paris: Introduction to Product Marketing

This is a live episode that was recorded in Galerie Bessaud on June 17th, in the heart of Paris.
The panel conversation highlights the views of:
Julie Fritel, Director PMM at Alma
Anastasiia Shpiliak, Senior PMM at Decathlon Digital
Ana Serrano, Director PMM at Salesforce
They share their experiences in product marketing across tech and retail industries and we discuss the evolving role of product marketing, emphasizing adaptability, data-driven decision-making, and stakeholder management. We also touch on key skills for success, such as storytelling and collaboration, and explore the importance of aligning marketing efforts with business goals. Through personal anecdotes and practical advice, the guests offer insights into navigating career transitions and the unique challenges of product marketing in different sectors, making this episode valuable for anyone interested in the field. Thank you Arthur Bessaud, House of Marketing, Guideflow and ATUGE FR for making this event happen!

E64 How to build trust as a PMM

In this episode, Amit Alagh—Global Product Marketing Manager at Wolters Kluwer and award-winning PMM—shares practical insights on building trust, fostering cross-functional alignment, and leading with empathy. From navigating redundancy to mentoring the next generation, Amit breaks down what it really takes to thrive in product marketing—without losing your humanity.

E63 How to measure your PMM impact

In this episode, you will hear from Michele Nieberding, Director of Product Marketing, who share her journey from sales to product marketing. She dropped some serious knowledge on tracking success in our field, which can be tricky since our impact isn't always easy to measure. Michele emphasized aligning our efforts with company goals and using metrics like pipeline generation and win rates. She also highlighted the power of storytelling and the importance of collaboration with sales teams. It was an insightful chat packed with practical tips for us product marketers!
 
Michele's Background (00:00:46)  
Defining Product Marketing (00:04:08)  
The Importance of Measuring Impact (00:07:26)  
Challenges in Defining Success Metrics (00:08:35)  
The Analogy of OKRs and Video Games (00:10:36)  
Navigating Company Goals (00:12:32)  
Prioritizing Marketing Efforts (00:13:00)  
Using Game References for Strategy (00:14:07)  
Key Metrics for Product Marketers (00:17:16)  
Sales Enablement and Confidence Measurement (00:19:50)  
Feedback on Product Marketing Impact (00:21:04)  
Podcast Episode Timestamps
Understanding Challenges in Martech (00:21:10)  
The Power of Storytelling (00:21:56)  
Documenting Achievements (00:23:37)  
Tracking Wins and Losses (00:25:19)  
Creating a Brag Book (00:26:12)  
Collaboration in Product Marketing (00:27:12)  
Key Takeaways for Product Marketers (00:28:36)