too long; don’t listen

How to build trust as a PMM

In this episode, Amit Alagh—Global Product Marketing Manager at Wolters Kluwer and award-winning PMM—shares practical insights on building trust, fostering cross-functional alignment, and leading with empathy. From navigating redundancy to mentoring the next generation, Amit breaks down what it really takes to thrive in product marketing—without losing your humanity.

How to measure your PMM impact

In this episode, you will hear from Michele Nieberding, Director of Product Marketing, who share her journey from sales to product marketing. She dropped some serious knowledge on tracking success in our field, which can be tricky since our impact isn't always easy to measure. Michele emphasized aligning our efforts with company goals and using metrics like pipeline generation and win rates. She also highlighted the power of storytelling and the importance of collaboration with sales teams. It was an insightful chat packed with practical tips for us product marketers!
 
Michele's Background (00:00:46)  
Defining Product Marketing (00:04:08)  
The Importance of Measuring Impact (00:07:26)  
Challenges in Defining Success Metrics (00:08:35)  
The Analogy of OKRs and Video Games (00:10:36)  
Navigating Company Goals (00:12:32)  
Prioritizing Marketing Efforts (00:13:00)  
Using Game References for Strategy (00:14:07)  
Key Metrics for Product Marketers (00:17:16)  
Sales Enablement and Confidence Measurement (00:19:50)  
Feedback on Product Marketing Impact (00:21:04)  
Podcast Episode Timestamps
Understanding Challenges in Martech (00:21:10)  
The Power of Storytelling (00:21:56)  
Documenting Achievements (00:23:37)  
Tracking Wins and Losses (00:25:19)  
Creating a Brag Book (00:26:12)  
Collaboration in Product Marketing (00:27:12)  
Key Takeaways for Product Marketers (00:28:36)  
 

How to mix science with storytelling

In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.
Subscribe to the tl;dl newsletter for real-time updates!Elliot's Background in Sports Marketing (00:01:06)  
Learning from Sports Marketing (00:03:35)  
The Importance of Storytelling (00:05:13)  
Learning Storytelling Skills (00:06:06)  
Psychological Aspects of Storytelling (00:09:04)  
Frameworks in Storytelling (00:12:48)  
Addressing Information Overload (00:16:35)  
The Role of AI in Marketing (00:20:01)  
Future of Product Marketing (00:23:20) 
The Importance of Product Marketing (00:23:31)  
Focusing on Strategy and Storytelling (00:24:43)  
Excitement in Product Marketing (00:25:55)  
Key Takeaway for Product Marketers (00:26:48)  
Using AI in Marketing (00:27:10)  
Elliot's Book on Storytelling (00:28:26)  
Closing Remarks (00:29:11)  

How to become a strategic PMM

In this episode, I speak with Haya Barlas, Head of Product Marketing at JustGiving.Haya shares her diverse career journey, including roles in sales, freelancing, and marketing, and emphasizes the strategic importance of product marketing. She advocates for an insights-led approach, transforming data into actionable insights to drive business success. The discussion highlights the need for collaboration across teams and addresses challenges like imposter syndrome. Haya concludes by encouraging listeners to embrace insights and collaboration in their roles.
Haya's Current Role (00:01:26)  
Background in Sales and Marketing (00:03:34)  
Transition to Freelancing (00:06:25)  
Interest in Sustainability (00:07:40)  
Defining Product Marketing (00:14:29)  
B2B vs. B2C Product Marketing (00:15:39)  
Current Responsibilities at JustGiving (00:17:27)  
Positioning as Strategic Individuals (00:19:56)  
Insights-Led Approach (00:21:20)  
The Importance of Strategic Insights (00:23:34)
Market Intelligence Framework (00:24:57)
Understanding Product Intelligence (00:26:32)
Competitive Intelligence Action Steps (00:29:15)
Utilizing Internal Resources (00:31:11)
Addressing Imposter Syndrome (00:32:43)
Measuring Insights-led Success (00:34:36)

How to define your value proposition

Hear from Miriam and her 13 years of experience in product marketing.Follow tl;dl on InstagramSubscribe to tl;dl's newsletter
00:00 - Introduction and Guest Introduction01:18 - Personal Background of Mariam03:10 - Career Path and Evolution in Product Marketing10:40 - Navigating Positioning and Messaging16:18 - Understanding Customer Value23:55 - Final Thoughts and Advice for Aspiring Product Marketers

Revolutionizing the London Student Life

In this episode, I speak with the CEO and co-founder of TALAB, an app designed to support international students in London. Kazim shares how his own student experience inspired him to create a platform that streamlines essential services like event listings and personal assistance. He discusses the challenges of building TALAB, from skepticism to team-building, and the perseverance needed to succeed.
Try TALAB today
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Kazim's Background (00:00:42)  
Inspiration for Taleb (00:01:54)  
How Taleb Works (00:03:50)  
TALAB as a Social Buddy (00:05:06)  
Features of TALAB (00:06:11)  
Challenges in Building Partnerships (00:10:25)  
Pricing Model of TALAB (00:13:12)  
User Experience with TALAB (00:14:47)  
Partnerships and Marketing Strategy (00:15:51)  
Future Vision for TALAB (00:16:29)  
Expansion Plans (00:18:59)  
Work-Life Balance as an Entrepreneur (00:20:04)  
Kazim's Journey and Initial Challenges (00:22:03)  
Conviction in Entrepreneurship (00:24:06)  
Final Tips for Listeners (00:26:11)  

How to build your PMM influence

This is the second episode of the PMM Talk series, where we only cover PMM stories and learnings. In this episode, I speak with Hattie the PMM about her journey. From building productmarketers.com to having lived the CEO and CMO experiences, Hattie shares everything on this 2nd episode of the PMM Talk series.
Follow tl;dl on Instagram https://www.instagram.com/toolongdontlisten/📧 Join Hattie the PMM's email newsletter: https://www.productmarketers.com/email-newsletter➕ Follow Hattie the PMM on LinkedIn for daily posts: https://www.linkedin.com/in/hattiethepmm/👉 Join www.productmarketers.comTHE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry.
Introducing Hattie (00:00:57)  
Hattie's Background and Community Creation (00:01:39)  
Motivation Behind ProductMarketers.com (00:02:19)  
The Importance of Community for Product Marketers (00:03:31)  
Critique of Product Marketing Frameworks (00:05:05)  
Consultative Approach to Product Marketing (00:06:25)  
Personal Branding for Product Marketers (00:07:15)  
Building Authentic Personal Brands (00:08:03)  
Navigating Internal and External Branding (00:09:37)  
Transitioning from Employment to Community Leadership (00:13:15)  
Empowering PMs to Take Control (00:15:35)  
Order Takers vs. Strategic Leaders in PM (00:17:56)  
Building Personal Authority (00:20:27)  
The Role of Communication Skills (00:22:24)  
Shifting to a Strategic Approach (00:24:24)  
Aligning Incentives for Success (00:26:30)  
Identifying Colleagues' Goals (00:27:47)  
Communication as a Leadership Skill (00:31:04)  
Proactive Career Development (00:35:00)  
Community Building and Resources (00:36:57)

What it means to have imposter syndrome

In this episode, we'll dive into the meaning of imposter syndrome, why some people have it and how to combat it. Join me as I deconstruct this topic.Where to find me?InstagramLinkedInYouTubeNewsletter
Introduction to Imposter Syndrome (00:00:12)  
Theoretical Foundations of Imposter Syndrome (00:01:35)  
Self-Diagnosis Checklist (00:03:09)  
Common Experiences of Imposter Syndrome (00:04:26)  
Personal Experiences in the Tech Industry (00:08:01)  
Women in STEM and Imposter Syndrome (00:11:23)  
Acknowledge Imposter Syndrome (00:13:35)  
Actionable Steps to Combat Imposter Syndrome (00:14:42)  
Tracking Your Success (00:15:55)  
Asking for Feedback (00:18:05)  
Closing Remarks (00:20:13)

How to sell stories in product marketing

In this first episode of the PMM Talk, I speak with Tamara Grominsky, a rockstar product marketer and founder of PMM Camp. Tamara shared her accidental yet inspiring journey into product marketing, starting from her days in publishing to leading roles at Unbounce and Adobe. We dove deep into the essence of product marketing, the magic of storytelling, and the importance of understanding your audience. Tamara also highlighted the significance of data, pricing strategies, and the power of AI tools. Her passion for helping others through PMM Camp was truly inspiring. It’s a must-listen for anyone in the field! 🌟Introduction and Welcome (00:00:00)
The host welcomes Tamara to the podcast and expresses excitement about the conversation.
Tamara's Career Journey (00:00:44)
Tamara discusses her extensive experience in product marketing and how she transitioned into this field.
Accidental Path to Product Marketing (00:02:18)
Tamara explains her unexpected journey from publishing to product marketing, influenced by the rise of digital media.
The Role of Product Marketing (00:03:44)
Tamara defines product marketing as storytelling and emphasizes its two-way communication aspect.
Storytelling in B2B SaaS (00:05:08)
Tamara shares insights on how storytelling principles apply across different industries, including B2B SaaS.
Understanding Audience and Personas (00:06:18)
Tamara stresses the importance of accurately defining target audiences for effective storytelling in marketing.
Data-Driven Persona Development (00:08:07)
Tamara outlines her process for creating customer personas, emphasizing the use of data to avoid biases.
Measuring Impact as a Product Marketer (00:11:32)
Tamara discusses how product marketers can measure their impact through strategic and project-based metrics.
Aligning Metrics with Team Goals (00:12:32)
Tamara explains the importance of aligning product marketing metrics with overall company goals and specific initiatives.
The Role of PM Camp (00:15:41)
Tamara introduces PM Camp and highlights its focus on supporting product marketing leaders and sharing valuable insights.
Podcast Timestamps and Topics
PM Camp Overview (00:16:09)
Tamara explains PM Camp as a resource for product marketing leaders and the need for peer-based learning.
The Importance of Pricing (00:17:38)
Discussion on pricing strategies and the significance of internal buy-in during pricing projects.
Accountability in Teams (00:19:51)
The role of accountability in small teams and the need for leadership to guide projects.
Incorporating AI in Product Marketing (00:20:31)
Tamara shares insights on why product marketers should adopt AI tools in their daily tasks.
AI as a Partner (00:21:23)
Tamara views AI as a partner to enhance productivity rather than replace human skills.
Efficiency and Amplification Tools (00:24:14)
Recommendations for tools that improve efficiency and amplify productivity in product marketing.
Curiosity as a Key Skill (00:28:19)
Tamara emphasizes the importance of curiosity and asking high-quality questions in product marketing success.Credits:Khulan Davaajav for the designMalik Bedoui for the video editing (malikeditworks@gmail.com)Malik Annabi for the tunes 

E55 How to Revolutionize Workflow Automation with AI?

In this episode, I chat with Edward, the CEO and co-founder of DryMerge. Edward shares his journey from growing up in Silicon Valley to studying at Yale, and his bold decision to drop out and pursue his startup dreams. He talks about his passion for technology, sparked by building his own gaming computer, and his experiences at tech giants like Amazon, Meta, and Stripe. The conversation highlights the pivotal role of Y Combinator in shaping Dry Merge, the challenges faced, and the importance of perseverance. Edward’s story is a testament to following one’s passion and the power of dedication in entrepreneurship.
 
Ice Breaker (00:00:54)  
Edward's Background (00:01:56)  
Early Life in California (00:02:52)  
Building a Gaming Computer (00:03:15)  
Transition to Yale (00:05:17)  
Internship at Stripe (00:06:06)  
Dropping Out of College (00:07:40)  
Idea Development for Dry Merge (00:09:10)  
Applying to Y Combinator (00:10:00)  
Perseverance in Entrepreneurship (00:11:12)  
Feelings About Dropping Out (00:12:41)  
Importance of Y Combinator (00:14:10)  
Duration of Y Combinator Experience (00:16:06)  
Initial Product Feedback (00:18:12)  
Target Audience for Dry Merge (00:18:50)  
Identifying Customer Needs (00:19:29)  
Transitioning Ideas (00:20:31)  
Dry Merge Overview (00:21:46)  
Use Case Example (00:22:20)  
Time Savings for Users (00:24:07)  
Automation Triggers (00:25:28)  
Investment and Growth (00:26:32)  
Vision for the Future (00:28:09)  
Advice to Past Self (00:30:17)  
Hardest Challenges Faced (00:31:36)