E18 Launching The First Gen Z Led Social Media Agency

In 2020, Erifili launched the Z Link, the first Gen Z-led social media agency helping brands reach the generation of digital natives. In this episode, Erifili takes us through how she founded and scaled the business, and shares practical tips along the way.

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00:00 Welcome & Introduction

01:35 Founding The Z Link

04:00 Identifying A Passion

05:40 Applying To University

08:00 Studying MSc Strategic Marketing

11:00 Time Management System

12:20 Scaling The Z Link

15:10 The Gen Z Club

17:34 Personality Test: The Advocate (INFJ)

20:12 Tips & Closing