E73 How to do growth marketing at Instant

Most growth marketers have a dashboard that looks great and a P&L that tells a different story. Quentin Goumy, Growth Marketing Lead at Instant, has worked across dozens DTC brands and has strong opinions about why. In this episode, we get into what AI email marketing actually means, how a scammy-looking ad became their biggest growth lever, and the one mindset shift that separates good growth marketers from great ones. Spoiler: the basics always work. Most people just refuse to use them.

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