E74 How to do product marketing at Tubi

In this episode we hear from Rahul Kothari, Director of Product and Partner Marketing at Tubi. Rahul shares his journey across BuzzFeed, TikTok, Frame.io, and Tubi, defining product marketing as "getting the right products to the right people at the right time with the right message." He discusses Tubi's ad-supported streaming model, innovative advertising formats, and team prioritization frameworks. Rahul advises against feature comparison matrices, favoring a jobs-to-be-done approach instead. He closes with a powerful reminder: while deliverables matter, building genuine relationships and trust is the ultimate differentiator for product marketers.