Live PMM Talk in Paris: Introduction to Product Marketing

This is a live episode that was recorded in Galerie Bessaud on June 17th, in the heart of Paris.

The panel conversation highlights the views of:

• Julie Fritel, Director PMM at Alma
• Anastasiia Shpiliak, Senior PMM at Decathlon Digital
• Ana Serrano, Director PMM at Salesforce

They share their experiences in product marketing across tech and retail industries and we discuss the evolving role of product marketing, emphasizing adaptability, data-driven decision-making, and stakeholder management.

We also touch on key skills for success, such as storytelling and collaboration, and explore the importance of aligning marketing efforts with business goals. Through personal anecdotes and practical advice, the guests offer insights into navigating career transitions and the unique challenges of product marketing in different sectors, making this episode valuable for anyone interested in the field. 

Thank you Arthur Bessaud, House of Marketing, Guideflow and ATUGE FR for making this event happen!