E06 From working Full Time at a strategy consulting firm in London to launching a fashion e-commerce brand

Dasha is a Senior Associate at a boutique strategy consulting firm. After spending 3 years at Gymshark, she decided to do pursue a MSc Strategic Marketing at Imperial College where she quickly realised that she wanted to start her own business, Lila Wolken. In this episode, Dasha talks about starting her headband business, while working Full-Time at a strategy consulting firm.

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00:00 Welcome & Introduction

03:40 Working at GymShark

06:43 Starting Lila Wolken

16:45 Embracing Feedback and Trying New Things

19:48 Work-Life Balance

23:05 Personality Test: The Defender

26:46 Tips & Closing